Lime
Client
Amplifyn | LinearSix
Services
Wireframing Prototoyping Visual Design UI & UX Design
Industries
FinTech
Date
August 2021
My Role
I had the privilege of being the senior designer for the project and collaborated closely with the client from start to finish, working alongside a fellow designer to ensure successful delivery of the project.
The Challenge
The client LineraSix, was established by a team of insightful experts with extensive experience in the financial services industry. They had a strong determination to modernize and transform banking operations using advanced technologies. The ultimate goal was to empower banks to enrich customer experiences, elevate employee productivity, expedite turnaround times, and harness data intelligence to its full potential. Banks face a significant challenge in providing customers with a smooth and hassle-free experience. Traditional banking systems were complex and difficult to navigate, making it challenging for customers to manage their finances. Additionally, consumers' expectations were evolving rapidly, surpassing the capabilities of outdated systems. An innovative solution was needed to integrate various platforms and offer a cohesive user experience specially in customer onboarding.
Process
Product Research
At the earliest stage of discussions the poor experience was clearly stated but we needed to find the underlying reason for it. So we decided to conduct problem framing workshops which lasted for several weeks where we had several discussion sessions with multiple stakeholders.
After having numerous discussions, we were able to understand the complexities of the challenge and gain insightful knowledge about the issues and goals.
Ideation & Design
During ideation workshops, I was able to brainstorm and come up with multiple solutions. I also created user flows and visualized concepts that seamlessly integrated onboarding journey, resulting in a user-centric design. To further improve my ideas, I created interactive prototypes and refined them based on invaluable feedback from stakeholders. This ensured that my designs were in alignment with the overall goal of the project.
Product & Delivery
Working closely with our engineering team was essential in turning product's vision into a reality. We executed the implementation of the solution with great attention to detail, ensuring seamless integration with various banking systems.
As the product developed an omnichannel workflow that enables users to access banking services without any restrictions. The conventional requirement of visiting a bank has been replaced by a smooth and hassle-free digital experience.
Omnichannel Experience
The platform ushered in an era where banking services could be accessed seamlessly across devices, obviating the need for physical bank visits.
Enhanced Communication
Lime introduced AI-powered chatbots, real-time audio and video calls, and live agent screen control, fostering dynamic interactions and personalized assistance.
Core Improvements
The implementation facilitated a frictionless transition between core banking functions, streamlining processes and enhancing efficiency.
Enterprise Implementation
Lime has proven its capabilities by acquiring its first enterprise client in just three months after launching its platform. This achievement sets a positive path for future endeavors.
