Vetera Rebranding

Elevating Veterinary Practice Management

Elevating Veterinary Practice Management

Elevating Veterinary Practice Management

Vetera, a pioneer in veterinary software solutions across the DACH region since the 1980s, sought to revolutionize their brand identity. With a strong presence in Austria, Germany, and Switzerland, they were poised to expand their market reach globally and establish themselves as leaders in modern veterinary practice management.

Vetera, a pioneer in veterinary software solutions across the DACH region since the 1980s, sought to revolutionize their brand identity. With a strong presence in Austria, Germany, and Switzerland, they were poised to expand their market reach globally and establish themselves as leaders in modern veterinary practice management.

Vetera, a pioneer in veterinary software solutions across the DACH region since the 1980s, sought to revolutionize their brand identity. With a strong presence in Austria, Germany, and Switzerland, they were poised to expand their market reach globally and establish themselves as leaders in modern veterinary practice management.

Client

Amplifyn | Vetera

Services

Branding collaterals design

Industries

MedTech

Date

January 2020

My Role

As the UI/UX designer leading Vetera's rebranding project, I successfully revamped their brand identity while remaining true to their core values and vision of providing modernized and all-encompassing veterinary practice management software.

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Challenge

Vetera's challenge was to reinvent their brand to reflect their commitment to digital transformation while upholding their traditional values of customer focus and modernity. The rebranding needed to accommodate their expansion plans, attract new partnerships, and convey their position as a digital trailblazer.

Process & Solution

Brand Strategy


Our approach centered on three key pillars - veterinarians, pet-owners, and animals - forming an ecosystem that Vetera played an integral role in. We aimed to portray Vetera as a forward-thinking force, leveraging digital tools to connect and sustain this ecosystem, transcending geographical boundaries.




Logo Evolution


While Vetera's scope was broad, we focused the logo design to ensure clarity and simplicity. We distilled the brand's essence into a set of core values and translated them into visual concepts. Through multiple iterations and explorations, we created a logo that encapsulated digital transformation, care, and innovation.

Visual Identity


The logo served as the nucleus of Vetera's visual identity. From tote bags and pens to exhibitions and mugs, the brand's essence radiated through every touchpoint. This consistent visual language not only showcased the brand's evolution but also facilitated recognition and resonance among a global audience.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

Results

The Vetera rebranding journey not only modernized their identity but also elevated their market presence and user engagement. By strategically aligning their core values with a progressive digital approach, Vetera achieved substantial growth in revenue, valuation, and user satisfaction. This project exemplifies our commitment to creating transformative design solutions that drive real-world impact and help our clients thrive in a competitive landscape.

exhibition booth design
exhibition booth design
exhibition booth design

Designed with ❤️ of Framer by myself

Designed with ❤️ of Framer by myself

Designed with ❤️ of Framer by myself